| Field of Study: | Marketing/Marketing Management, General
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| Description: | Online and social media marketing is evolving at an unprecedented pace, and many businesses are still getting to grips with how to
maximize social media and online marketing to show tangible results.
Reeves College’s Online Marketing & Social Media program will provide students with the essential knowledge, skills, and tools to
assist in running effective, successful online and social media marketing campaigns for businesses. Students will gain a solid
understanding of the digital tools and techniques to promote brand visibility and increase traffic flow through search engine
optimization, pay-per-click advertising, search engine optimization (SEO), content marketing and business analytics. Students will also
learn about the social media practices that have emerged from the exponential growth of social media networks such as Facebook,
Twitter, Snapchat and Instagram. The program includes real world training with a work experience placement in the field before
graduation.
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